H & M Trendy Things

H&M (Hennes & Mauritz AB) is a Swedish multinational fashion and design company known for offering affordable, stylish clothing and home products worldwide.

Company Overview

H&M is headquartered in Stockholm, Sweden, and operates a fast fashion business model, selling apparel, accessories, footwear, cosmetics, and home textiles for men, women, teenagers, and children
Wikipedia
+1. The company has over 4,000 stores in more than 80 markets and online sales in over 60 markets, employing more than 171,000 people globally
H&M Group
+1. H&M is the second-largest international clothing retailer after Inditex
Wikipedia.

History

H&M was founded in 1947 by Erling Persson in Västerås, Sweden, originally under the name Hennes, which sold only women’s clothing
Wikipedia
+1. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, adding menswear to the product range and renaming the company Hennes & Mauritz. The brand was later shortened to H&M. The company expanded internationally, opening its first store outside Scandinavia in London in 1976, and later entering the U.S. market in 2000
Wikipedia

References: Co Pilot and Wikipedia 
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Transcript

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SPEAKER_00 0:11

Hello everyone. Thank you for joining Take a Fashion Seat. I'm so delighted to have you listen to my podcast tonight. And thank you for being a valued listener. And I want you to continue to listen because hopefully one day I can meet each of you, or um, you'll be a guest on my podcast, or we'll meet at a function, an event. But I truly believe that the listeners are so special, and I hope one day that I can like get to meet who my listeners are. Like sometimes send me a message because there is a message section that you can send and we can chat. Um, I would love that. Like, I would love to know who my listeners are. So basically, um I want to talk about HM. I want to talk about the trendy things of HM. Now, if you saw my last video, um, I was wearing a HM top. That's like one of my favorites with the puff sleeves. And I um just want to say I love HM. I know it's fast fashion, and I know it's there's a lot of things about um that's not being said about uh fast fashion, like sustainability and things like that. I know about these things, and I am one to basically preach and practice um that I believe in that all brands and all um fashion designers should go the sustainability way. Um, we should value our clothes, we should um pass them along, and we should save our environment. But honestly, guys, I love HM. It's like fast fashion, but they have some of the cutest, trendiest looks, and I want to talk about it. So basically, um HM, you know, they have a bunch of trendy things. The latest they're talking about is their autumn style highlights. Um, and if you go on that page, they'll mainly be talking about the autumn things, things that are gonna take place this fall. Um, they're doing like the Merlot move moment, the pop your collar, the bubble trouble, the lace value, and the soul mate. That's like the fall things. Um, and the scarves and the things like that. I mean, it's they're mainly they want you to focus on um autumn and fall, but there's other things to focus on as well with their trends. Um HM, you know, they do their clothes, they're very popular. So they're popular for like the mohair blends, basic cotton shirts and tanks, high-rise jeans, wide leg pants. Um that, you know, their denim, their knitwear, they're basic, they're outerwear. They are known for these trends. Um so their denim specialists like the wide legs and the loose head styles. You know, the knitwear is seasonal. The outerwear, they're you know, it's like the oversides, blazers, and the collar jackets. So um, are you a HM lover? Because you're listening. So you you I'm guessing that you love HM just as much as I do. So tell me, send me a message, send me a chat whether you're an HM lover. Because you're on here today. So don't you just love like the denim styles and don't you love their like cute dresses? And don't you love their tops? Don't you love their um like they even do accessories? Just tell me, don't you love it? I mean, I can kind of like feel that you do because you're listening. HM has some of the most cutest and trendiest things ever. And I just like I love to go and peep in there. I don't buy every time I go in there, but I just like to go in there and check it out. So let's get deeper into why we love the trend, the trends of HM. So we love the trends of HM because of the beautiful colors. Um, we love the denim, we love the knitwear, um, we love the seasonal looks. Like, look, they're already talking about autumn. So basically, HM, Marman did an article on the fast fashion, HM marketing trends. And I thought it was interesting. And it was written by Peter Rams and Thaler. I think I said his name right. Rams and Thaller. And he wrote, like, after 70 years of doing business, HM is hardly a newcomer to the fashion market. Nevertheless, they have managed to establish themselves as a spare head of the industry. HM is not only an anchor provider of new trends at a low price, so-called fast fashion. The fashion label from Sweden aims, you know, like at being a pioneer and sustainable fair clothing. So y'all know like I just talked about that. So for us, this is a reason enough to have a closer look. See, guys, listen. This is what this gentleman said. Despite the decades of rampant competition, HM has managed to keep its fashion brand relevant and popular. Good quality for low prices, a creed that has made the Swedish textile beam a symbol for less like fast fashion. To make sure to meet new trends among the target group head-on, HM goes for cutting-edge marketing. They look, they're peeking and they're looking, and they know what the youth like, they know what the women in their early 20s, women in their 30s, women in their 40s, women in their 50s, and women in their 60s like to look for. Next to an in-house content, allowing a peek into HM internal process, designers or even competitors are the focus of their content strategy. So basically, keeping your focus strictly on the customer is marketing goals. So they're doing, let's get into the sustainability and their responsibility. So according to HM strategy, fast fashion and sustainability can at least partly coexist. Um, the company has picked up on the growing demand of their target group for fair sustainability, sourced fashion, and tries to adjust the brand accordingly. Now, the promotions such as taking back clothing for recycling, raising the amount of recycled material to 20%, or campaigning for better working conditions at those infamous sweatshops and textile-producing countries. HM invests heavily into signaling its sense of responsibility. So, guys, they're working on that. And I was so delighted to hear that. They're coordinating and cooperating with people to tweak the brand, and they're also cooperating with influencers such as myself. They're working and collaborating and they're doing things to make everybody happy. And I, you know, I just wanted to talk to you on that topic of the sustainability because that's my thing now. I like to, I really want to focus a lot on brands and companies that are at least trying to save our planet and save the environment. And HM, kudos to you. I love your new arrivals for the fall. I love your your looks, your glam, your styles. Um, I just want to, for gals and guys who love HM, keep on loving them because it's for the girls and the guys. And HM is doing a great job of doing their thing, of keeping us on trend, working with sustainability, and also collaborating with influencers. Um, their style continues to climb the ladder of success, climb mountains and peaks, and they are doing a great job. Um, HM, I just want to say I love your fashion, your fast fashion, your trends. I love to take a peek in your store when I'm somewhere close by, and I love to go online and check out your brand. So tonight was a short podcast. I just wanted to emphasize shop at HM, guys. They're doing their thing. And I love the fact that they're doing it in a sustainability way. So, gotta love HM, guys. Thank you for listening to my podcast. HM, you're the best. Have a great night.