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Be Be Fashion Brand

August 06, 2025 • Denise

Bebe is a women's retail brand established in 1976 by Manny Mashouf. It is known for offering a line of women's apparel, accessories, and fragrances, marketed under names like "Bebe," "Bebe Sport," and "Bebe Outlet". The brand aims to combine high-end fashion with affordable prices, creating a luxury boutique feel for urban fashion enthusiasts. Over the years, Bebe has established itself as a prominent contemporary fashion brand, catering to a demographic that is neither junior nor bridge. Today, Bebe continues to thrive, providing an upscale shopping experience both in-store and online.

Reference: Co Pilot

Wikipedia
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Wikipedia

Bebe Stores - Wikipedia

WorthPoint

bebe, Luxury Brand - Guide to Value, Marks, History - WorthPoint

WWD

Bebe Is Thriving - WWD

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